Things are changing around here, and this page is still catching its breath

If you wanted a site from me, you got Squarespace. That was the deal. I picked it years ago because it was the one platform I could hand off: you could log in, learn it, and keep it updated yourself, no developer required. That felt like the kind thing to do. Give you the keys and set you free.

I believed that for a long time.

Then I handed a client his finished site on our kickoff call. Beautiful site, he loved it. I offered to walk him through how to update it himself, and he looked at me like I'd suggested he change his own oil. "I'd rather just pay you to do that when I need it."

That was the light bulb.

A while later I floated the idea to a friend, a die-hard WordPress guy I'd been trying to convert for a while, that I was thinking about changing my whole model. He said absolutely, a hundred times yes. He'd rather pay someone too. So would every small business owner he knows.

So it wasn't just one guy on one call. I'd spent years handing people a thing to maintain, when what they actually wanted was to not have to.

So I changed the whole model. Instead of building you a site and waving goodbye, I take care of it for good. You don't log in. You don't learn anything. You don't fix what broke at 9pm on a Sunday.

And once I was the one on the hook for it, what it's built on started to matter. I didn't want to be responsible for your site while it sat on a platform that could change the rules, the price, or the rug under it whenever it felt like it. So I stopped building on rented land. Now I custom-code these sites and you own the whole thing, start to finish. No platform in the middle.